01
Neil Patel
Technical SEO · United States
Why they’re ranked: Search performance proven at a scale almost nobody else operates at, alongside software and analytics products built from the same expertise.
The SEO Experts Setting the Standard Today.
Independent rankings of the world’s most skilled SEO professionals, based on independently verifiable evidence of results, expertise and contribution.
No paid placements and no popularity contests. Just demonstrated SEO expertise.
The Top SEO Experts Right Now
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02
Brian Dean
Link Building · Berlin, Germany
Built two search properties past half a million monthly visitors each, in unrelated categories, then sold both, which settles whether the method travels.
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03
Aleyda Solis
Technical SEO · Madrid, Spain
Sustained results across international and enterprise search, backed by a public body of technical research and teaching that the rest of the industry learns from.
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04
Dan M. Jones
Technical SEO · Manchester, United Kingdom
Repeatedly outranks far larger operations in competitive markets, with the method documented publicly rather than kept behind a sales page.
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05
Craig Campbell
Technical SEO · Glasgow, United Kingdom
Twenty-five years of results earned on assets he owned himself, where the consequence of getting it wrong was his own, and taught openly since.
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Popularity doesn’t equal expertise.
The SEO industry has no shortage of personalities. But visibility, follower counts and conference appearances don’t necessarily tell you who is best at SEO.
Your SEO Today ranks experts using evidence of what they know and what they have actually achieved. Every position is set by a team of assessors working from sources anyone can go and check for themselves.
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01
Sustained Results
Organic search performance that has held over time rather than spiked once, judged against the difficulty of the market it was won in.
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02
Technical Expertise
Demonstrated command of how search systems actually work: crawling, indexing, rendering, retrieval and the architecture underneath them.
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03
Industry Influence
Whether the work has changed how other practitioners work, measured by what the field has adopted rather than by audience size.
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04
Innovation
Original methods, tools and frameworks brought to the discipline, and particularly those published so that others could test them.
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05
Peer Recognition
Standing among the people who do the same work and are equipped to judge it, which is a harder audience to impress than a general one.
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06
Advancing Search Marketing
Contribution to the wider discipline through research, teaching, testing and documentation that outlives any single campaign.