What is SEO?
SEO is an acronym for "Search Engine Optimization"
SEO is the art of optimizing your web site to be visible and ultimately ranked on search engines by means of an organic method, or natural selection.
There are several search engines on line, every search engine has its own spiders (also called robots and sometimes termed as bots or crawlers) which crawl millions of web sites each day and rank them appropriately based on selected algorithmic factors. In order to be indexed, findable and visible in search results, it is important to understand how search engines produce results.
Content
How relevant is the content of your web site in comparison to the keywords or phrases that you want to be found for?
More content, how often to add new keyword rich content to your site? Or have you optimized your site once, and forgot about it? In that case your rankings will end up falling off the face of the planet as new competitive web sites bump you down the ranking totem pole!
Links
How relevant are the links on your web site and do they link to keyword rich content?
Social media is another key factor, are you on Facebook or Linkedin? How about a blog ...blogging is one the best things you can do to assist in attaining those high rankings.A blog allows you to add new, fresh keyword-rich content and frequent updates and keep your site in view of the search engines.
The ultimate goal of successful SEO (being visible, getting ranked, and getting ranked for those keywords that you wish to be ranked for) is online marketing: generating qualified leads to convert into clients. With Your SEO Today, we can do all of that and more, by maintaining or raising your rankings with a constant analytic view of how your SEO is working for you.
ITS NOT JUST about optimizing!!! Its about being visible, attracting visitors to your web site for the things that they are seeking and turning those potential leads to clients!
It's all about “Inbound Marketing!”
What is Inbound Marketing? Learn more
In combination with on going seo maintenance and the monthly analysis of your web site, Your SEO today will get you ahead of the competition and keep you there.