Social Media is Taking over Traditional SEO
Everyone knows that sex has been one of the most strategic ways to sell in the media; but do you know what is equally a profitable tactic, but not as sexy? Social media advertising. All around the world, over the past few years, social media sites have gained a lot of credibility in the cyber world. Before social networking was formally introduced, people relied on SEO strategies to lure in their potential customers. Although a great percentage of products are sold by the success of unique consumer relatable keywords and search engines, over the years, social media sites have proven to be increasingly more effective in advertising and have demonstrated that networking is the key to success, transforming the traditional virtual advertisement tactic into a whole new ball game. Ok, let’s breakdown this “gibberish” so you can really see the point.
Let’s begin with Facebook. Facebook’s primary purpose, when it was first introduced, was to connect old friends and classmates together and keep new friends, specifically college kids, together; but, boy, did it turn into so much more than that! When Facebook began to receive amazing feedback and publicity, the creators of Facebook broadened their horizons by creating Facebook music pages, advertising pages, business pages, and so many more! To this date, Facebook holds over 750 MILLION members, making it the #1 social networking site in the world! With that number, can you see why it is the perfect opportunity to market a product, service, or content? This tactic reiterates the fact that it’s not about what you know these days; it’s about who you know.
Take a look at these stats:
- 48% of young Americans said they find out news through facebook
- 57% of people talk to people more online than they do in real life
- Facebook is used by 1 in every 13 people on earth
- Over 700 Billion minutes a month are spent on Facebook
- Over 200 million people access Facebook via their mobile phone
These statistics practically guarantee that social media advertising is the best way to promote your ideas, so you should definitely follow suit if you do not already. Speaking of following! Twitter is also, a perfect way to promote link-worthy products and content. Twitter may be a more effective way to gain the attention of potential consumers than Facebook because Twitter does not limit who can see what you have to say. If you are friends with someone and they love what you have to say, they can actually “retweet” what you said to all of their followers; and if one of their followers like their retweet, they can retweet it to their followers and so on. Eventually, if you present what you have to say in the correct manner, the word will get out to the world!
So, with that being said, what are you waiting for? Join a social media venue today, because traditional SEO tactics are fading away fast!
