One Page Wonders
Lets Face It ...One-page websites are like Devo's Whip It—fizzled-out one hit wonders.
One-pagers are akin to one-hit wonders in that they both have an initial impact of arriving on the scene and then quickly flop, never reaching a sustainable popularity or growing onward and upward.
The issue with one-page wonders are that it is impossible for them to achieve the high SEO results that would give them the visibility that they need to succeed. One-page wonders, simply put, are lacking the following:
Competitive Intelligence
A simple one-page website just cannot compete with multi-page competitors that have more content, more keywords (with less saturation) and a stronger design.
Linking
Creating a linking campaign is difficult if you don't have the pages to support it. You can't have 1,000 links on a single page without over-stuffing and sacrificing the aesthetics. You also will not garner enough inbound links with a small one-page website with limited content and reach. Without linking, forget about SEO, and without SEO you can't have success.
Sitemaps
Large search engines (Google, Yahoo! and Bing included) allow webmasters to submit their sitemaps so that the engine's crawlers can easily pick up on the website's content. One-page wonders don't have a sitemap. 'Nuff said?
Web Analytics
While you can use web analytics for a one-page wonder, their results aren't as meaningful since you cannot know which information is the most popular and most viewed. By dividing your content into individual pages you can know what content is most popular and then build based on your surfers' preferences.
Content Building Strategy
A one-pager will not have a content building strategy since there is nowhere to grow. The truth is that a webpage is never done—it should grow and change over time in order to become more successful and relevant. By implementing a multi-page strategy to your website a content building strategy will fall into place naturally.
Community Engagement
Social media and Web 2.0 are all the buzz—and their secret is the community that they build around themselves. After more and more people isolated themselves online there came a huge trend on the Internet, online communities. Online communities have extended beyond Facebook and forums, and have extended to every website—except one-pagers. Building a multi-page website will allow you to incorporate chats, forums, and social cues like Facebook Likes—all of which will allow your site to be more social (read: popular).
Conclusion
A One Page Wonder will get you just that, one page up and running while you woner why you are getting no visits, no leads and no sales! Building a multi-page website will allow you to incorporate each and every element needed to be visible and draw in the crowd that is ultimately your target audience.
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