On Site Vs Off Site SEO Strategies
The mystery of successful SEO continues as we delve further down the rabbit hole to tap into the extraordinary powers of on-site and off-site SEO.
While there are advocates on each side, the most successful SEO strategy is one that incorporates both on-site AND off-site.
Let’s take a look at exactly what each category means via handy checklists:
On-Site SEO
On-site SEO is exactly what it sounds like, SEO that can be done on your site without exterior elements. This can include the use of:
- Title tags and meta tags
- H1 tags
- Graphic alt text
- Layout and design elements
- On-site articles/blogs
- Keyword density
- Keyword-formatted URLs
- Fresh content
- Loading time control (via HTTP compression or other method)
- Indexing
- Internal linking
- XML Sitemap
- Robots.txt file
- 301 redirects
Off-Site SEO
On the flipside, off-site SEO is equally as self-explanatory; it deals with all the elements of SEO-based marketing that are done outside of your site. These elements can include:
- Back-linking or inbound linking
- Article directory submissions
- Commenting on related sites, forums and blogs
- Social network marketing
- SEO-friendly directory participation
- Press releases
- Optimized video submissions
- Keyword analysis
- Competitor analysis
- RSS Feeds
- Web 2.0 marketing
- Paid linking
- Posting on Q&A sites
- Trackbacks
On-site AND off-site: Together as One
When thinking about on-site and off-site SEO marketing you should be thinking about creating a unified marketing strategy. This isn’t politics where you have to be a democrat or republican, this strategy unites the two opposite sides together for a stronger approach.
Pages with the strongest page rank ratings fulfill all the above elements and present a strong unified SEO front. In addition, they consistently update their content and links to ensure that they maintain their status.
Conclusion
Remember SEO is constant vigilance; it is a consistent and successful string of on-site and off-site SEO strategies. The more elements of on-site and off-site you incorporate from the above checklist the more successful you will be.
