Simple SEO Secrets
Simple SEO Secrets
For those that have dedicated time and resources to implementing a solid SEO strategy, ensure to maximize your strategy by checking off this list of easy to do yet easy to forget SEO items:
Do your Keyword Homework
Ideally your keyword research should be completed BEFORE designing your site. It is much easier to design the site for the content than vice versa—you will also build a more effective site this way.
Use a tool like Google’s Keyword Finder to boost your keyword list.
The key to good keywords is unique, and targeted, think about this; what do you want your ideal target audience to type in to find your services?
No URL Redirects
While it may look slick to omit the www from your URL—it confuses Google. When you have a www-based URL and a non-www-based URL, search engines read this as redirects—and therefore two pages. This wastes and lowers your link value.
OK, OK—You can Redirect URLs
But only to content pages, to avoid losing link building and keyword page values. Be sure to redirect it to a new page that could use the jump-start.
Use Basic URLs
Dynamic URLs might be sexy—but they are difficult to handle. Keep it simple and use static keyword-based URLs; this will help keep your site functioning smoothly and boost up those rankings.
Create Unique URLs
If you are dying to go URL crazy, then do it on product pages. Each product page should have its own URL—eliminating possible content duplication.
Get Creative with a Custom 404
A custom 404 page is not only interesting—but it also lets people know that they landed in the right place (just at the wrong time). This will allow them to redirect themselves back to your site. A generic 404 will send them to your competitor when they think your site is down.
Consider creating your own unique version of a 404
Don’t Forget your Attributes
Alt attributes are like your quietest cousin—generally forgotten. Remember that if used properly they can help trigger search engine crawlers. Just don’t abuse the privilege or this strategy will work against you.
Keep your Site Content Oriented
While a sharp design will appeal to users, remember that content is king. Keep your content relevant on each page and aim for at least 150 optimized words.
Meta Mark Every Page
While Meta descriptions are a well-known crowd pleaser—they are often not maximized to their full potential. Use Meta descriptions on every page to trip up Google’s crawlers and make your site easier to read.
