10 Link-Building Strategies for New Business Owners
Search Engine Optimization (SEO) is the art of optimizing your web site to be visible and ultimately ranked on search engines by means of an organic method, or natural selection. Using relevant keywords on each page of your web site is just one small step in the process, but dud you know that equally as important is having a successful link-building strategy?
Creating a successful link-building strategy means creating links on quality sites that link back to your web site; by doing this you will increase your search engine standings significantly. The key is relevant, quality links, 1 quality link weighs heavier than 10 irrelevant links.
In order to establish a portfolio of high-quality link building, consider the following 10 strategies:
1. Real World Networking
Odds are you know quite a few people in your social circles that have their own websites. With Google’s new indexing system called Caffeine …these small websites are rated with surprising quality by search engines so simply ask your family and friends to put a link to your site on theirs. If you explain to them the importance of link building, they will surely ask for a link on your web site as well. These types of reciprocal relationships provide for a solid base of quality links.
2. Blog, Blog, Blog
Its no secret that Google loves blogs. With each blog post you create you can have a high quality link back to your site. If you optimize the blog content to include keywords, relevant and up-to-date information, and links, then this will be the strongest addition to your link-building portfolio.
3. Charities
Link exchanging with charities will not only help you network with like-minded people, but it will also provide you with super high-quality links. Be sure to put their link on your site so that you are helping out their SEO ranking and their cause.
4. Government
Local government websites rank incredibly high with all search engines. Try to list yourself with the local chamber of commerce, local government sites, city websites, and any other local government website available in your area that is industry related.
5. Local Business Back Linking
Creating a back linking campaign with other successful local businesses will build you a strong SEO presence locally. This is vital if your business is hyper-local such as real estate or local services.
6. Twitter
Getting your link out on Twitter can be incredibly helpful, however; it has to be links from people of authority, as they hold significantly more weight than the average link from Joe.
7. Social Bookmarking
Social bookmarking is a great strategy these days so consider getting your link out there on Digg, Reddit and StumbleUpon. The stronger the presence you have in these communities the better this strategy works.
8. Other Blogs in your Vertical
Blogs provide high-quality links, and posting comments on industry leading blogs in your vertical takes advantage of Google’s blog addiction. This strategy needs to be regularly maintained though as comments eventually become stale.
9. Forums
Participate in forums related to your industry. If you use a linked signature then your link will be picked up in increasing quantities as you become further involved in the community. This strategy must be maintained regularly as well.
10. Press Releases
Online press releases are a great chance to get your link out there. The most popular and SEO significant site to submit your press releases to is PRWeb.
