Google is bouncing off the walls …with caffeine!!
In June of 2010 Google announced the completion and launch of a new web indexing system called Caffeine. Caffeine provides 50 percent newer results for web searches than their last index, and along with Mayday, an algorithm update from Google it's faster, it really digs in to the core of each web site, it gets better results and it is the largest collection of web content they have ever offered!
What does this mean for us seo gurus?
You can now find links to relevant content much sooner after it has been published than was ever possible before …this means that web sites are getting cashed in to Google much faster! Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages …a HUGE difference from the old Google index!
Google Caffeine is Faster!
So far it’s the closest thing there is to instant cashing …just as soon as the site is crawled its cashed in. The big difference is that before Caffeine came along an entire web site would have to be crawled before it would be ranked and that meant that the site pages would be allowed to maintain their high rankings for some time before being bumped out of place by its competition. Now, with faster indexing, and with Caffeine, Google changed the way it updates the index. Google now analyzes the website in much smaller portions and updates the index on a much faster scale adding web pages as they are found not after the whole site is crawled! This also means that Black Hat SEO tactics will now be caught much faster than before as well.
Google really digs in!
Before Caffeine, if the root of your web site, or your home page was optimized well, then Google would give the same level of importance to the rest of your sites pages as well. Now with Caffeine Google really digs in much deeper ...let’s put it this way, if you are a big corporate company who’s web site is at the top of the rankings because of a great brand name, you better watch out, because if every page on your web sites isn’t optimized just as well as the first, those high ranking of yours will fall, and the rest of us little companies who have been doing it right all along with every page of our site, will finally get our turn at the top!
This new method of indexing sites will make it much harder on those big corporate companies to mantain those high ranking because now they have to optimize each and every page of their web site to follow best SEO standards, and for a web site with hundreds of pages, that can be a huge undertaking! Fortunately, there are companies like YourSEOToday.com that know how!
In short as Google and caffeine dig in deeper, Google will continue to decide ranking of a website based on the combined Page Rank of all the pages of the site. I the deeper pages are not optimized they will ultimately pull down the overall ranking of the entire website!
Google Caffeine is broadening its horizons!
With a broader reach than ever before, Google is now looking not only at content but at images, videos, flash, comments and social media for fresh content and updates. Social media is really picking up speed with the new Google index and ….Yes this means that if you are not social networking and blogging your ranking results will not be as great as those who are!
If you take anything away from this article, take this…
With Google’s Caffeine index, it’s faster and smarter than ever before and it wants to see EVERY page of your site optimized properly. Websites not updating their content in the deeper pages cannot get away with it solely because of their brand name anymore, and if you are in the lime light of blogging and social networking that’s a huge plus!
