Whats a Viral Video? ...is there a cure for that!?
A viral video is more like contagious branded content and in the world of inbound marketing meets ...I want to be found, that’s a good thing to have people catch!
A viral video becomes popular through internet sharing, typically through video sharing websites like You Tube and through email.
What makes it viral? Viral videos often contain humorous content or something so off the wall that people just have to see it to believe it.
So. how can you infect your target audience with a viral video?
When creating your video, don’t make it too long, or boring! Keep it short and to the point, comedy is definitely good, people want to be entertained! Don't be salesy or pitchy, offer info without sounding like an infomercial!
It's important to determine why you are creating your video in the first place ...you should have a plan and make sure you get your message across and have a clear call to action.
Take a look at this example of a viral video, its by far my favorite!
It's also important to create a blog post for your video and begin the spread of it through social media, ...starting with a catchy title, that will make people read it and say ...what the heck is that about?!
Finally, have a method to track the effectiveness of your video campaign, to see how it's working for you!
If your video is catchy, people WILL spread it around
